Some experiences
Estée Lauder presents its new lipstick SIGNATURE at Auditorium of Milan's public
In occasion of the symphonic concert conducted by the poliedric Wayne Marshall and fully dedicated to the american compositor George Gershwin, Estée Lauder presented to La Verdi's public its last product: the lipstick SIGNATURE.
The concert, on Tuesday, October the 18th, the 19th and the 21st, was sold out.
In Auditorium foyer, at Estée Lauder desk, a hostess welcomed the audience and gave to ladies a coupon for a free make up at Rinascente corner.
The biggest window at Auditorium was full of new beauty products by Estée Lauder.
"Estée Lauder has sperimented a new and "aristocratic" communication channel - says Giovanna Poloni, member of the group - The lipstick SIGNATURE, that shows all its artistic intent, shined thanks to Auditorium of Milan and could communicate to a high level target".
